Why do you need to stop saying you are anti-personal-branding?

Newsflash: If you are writing online, you have a personal brand, if you like it or not, so stop pretending you are not interested in managing yours.

Image of author Lucy Werner taken by Domestika

I get it. “Personal Brand” are dirty words.

It isn’t helped by personal brand gurus who dictate what a great personal brand should look like based on zero-to-nothing experience other…