Why do you need to stop saying you are anti-personal-branding?

Newsflash: If you are writing online, you have a personal brand, if you like it or not, so stop pretending you are not interested in managing yours.

Image of author Lucy Werner taken by Domestika

I get it. “Personal Brand” are dirty words.

It isn’t helped by personal brand gurus who dictate what a great personal brand should look like based on zero-to-nothing experience other…

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Lucy Werner

Lucy Werner

Helping entrepreneurs to stand out with PR & branding. Author of Hype Yourself. Figuring the rest of it out still.