What is PR?

I’ve worked in public relations for the best part of two decades, and you’d be shocked at how many people go to a PR agency without fully understanding what PR is.

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PR is more than just telling your story to journalists. Anything you do is in the public eye and, I believe, is the best free tool that should be part of your marketing mix. Unlike advertising, where you are visible for as long as you pay, publicity has no shelf life.