Should I niche down?

I’ve worked in PR & marketing for 20 years, and I’m only just considering a niche.

Author Image — taken by Domestika

Every time I listen to marketing or business advice, whether that is free or paid, they always say one thing. Niche.

And I get it. I really do. Here are my thoughts out loud. Let me know what you think in the comments? Did you niche? What were the changes?

The case against