How to build a brand with zero budget
Takeaway tips from my Enterprise Nation talk
Hiya! If you are new here, why is Lucy talking to me about branding when her husband is a branding expert?
Short version: great design should be accessible to everyone, and as a non-designer, there are some tips and tricks I’ve picked up on the way, from co-writing a book on branding to living and co-founding children with a brand strategist and design genius.
“A beautiful brand is amazing, but a meaningful one is better.” Hadrien Chatelet
- Don’t just focus on your brand being what you look like.
- Think of your brand like yourself, your personality and how you dress.
My husband is French , Dyslexic, Colour Enthusiast, Branding Geek, Fun.
But if we take his clothes away, he is still the same person (albeit a little bit colder) he still embodies being French , Dyslexic, Colour Enthusiast, Branding Geek, Fun.
3. You and your business have a brand if you have any digital footprint. Own the narrative of what is found when you google.
4. Google loves Twitter and YouTube (and MySpace RIP). Easyhack. Upload a recent image of yourself or your product on one of these channels.
