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Despite my somewhat irregular posting on Medium this year, I write a lot for my job in PR.
This might look like a press release, pitching a feature story, submitting a guest post, landing a podcast guest interview, crafting an opinion article, shaping a workshop or outlining a brand partnership.
In more prominent agencies, you often have writing specialists or at least colleagues to proofread and sense-check your work. As a micro-agency, I don’t have access to the same resources. Here are some ways I use AI to help me save time, generate ideas and tighten my writing.
When putting together a press pitch, I often know the whole story in a waffly manner. To condense the pitch down to just the crux of the story, I often use the copy.ai blog outline feature to help me extract the key talking points.
Journalists are time-poor. Heck! We all are? It is critical to cut to the chase the objective of your email to make them read on.
Great pitches are like Goldilocks. You don’t want them to be too long or too short. It needs to be just right (read: 2/3 paragraphs maximum).
You can also generate talking points if you are unsure where to start. Below is a screengrab where I suggested a title of “How I use Copy.AI to help me write.”
I’ve read many articles on ‘How to write for Medium’. Particularly when I was starting, whether people start with a headline or write it last, it is clear that it is vital.
It’s the difference between someone choosing to read your article or not.
Or on Instagram, it can be the difference between someone stopping their scroll to find out more.
With emails, it can affect if someone chooses to open them or not.