Doing your own PR? Work through these questions first
4 min readJan 17, 2022
There is plenty of PR advice from a journalists perspective telling you how to secure media coverage or pitch to the press. This is just one strand of PR which we called publicity or media relations.
The problem is if you are a time-poor small business owner and your particular business objective is to drive overnight sales then securing a mention in a listicle isn’t…