Doing your own PR? Work through these questions first

Image of author Lucy Werner holding her two books

There is plenty of PR advice from a journalists perspective telling you how to secure media coverage or pitch to the press. This is just one strand of PR which we called publicity or media relations.

The problem is if you are a time-poor small business owner and your particular business objective is to drive overnight sales then securing a mention in a listicle isn’t…

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Lucy Werner

Lucy Werner

Helping entrepreneurs to stand out with PR & branding. Author of Hype Yourself. Figuring the rest of it out still.