Borrow everything I know about growing a newsletter

My takeaways from growing to 300+ paid subscribers in six months on Substack

Image by Caro Cuinet Wellings

Hiya 🌊! I’m Lucy from Hype Yourself. I chat about self-promotion and creative living to earn an income from your expertise or passion. You can read the whole article here.

Note: Some of my opinions go against typical Substack advice but worked for me.

With any advice, one-size-fits-no-one.

Take the bits that work for you and put your signature on it.

I started my newsletter in 2019 when I attended a workshop by David Hieatt. He wrote a book called Do Open that goes with it. I highly recommend it.

I arrived on Substack in October 2023 with just under 5,000 subscribers by following what I learnt from that course and experimenting a lot.

I had what some call a leg-up.

I would call it four years of hard work, but you know, horses for courses.

Understand who you are and what you are about

• Understand the importance of branding. You are your own brand. You have a choice to make it obvious to others if you are for them. People don’t choose you on price; they choose you for you. The…