An insiders guide to the best journalist request tools

Lucy Werner
3 min readJan 12, 2022

One of the biggest myths in PR is that an excellent publicist has a little black book of contacts and that they smash your national print coverage dreams through their brilliant relationships that they nurture over boozy lunches. (so far, so 80’s). In case you are late to the party, most PR agencies and freelance publicists secure a lot of majority through using inbound journalist request tools…

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Lucy Werner

Lessons on self promotion and creative living, to help you make an income from your expertise and passion.