The red flags you should look out for with PR. There are a lot of ‘PR’ experts out there. But if all they are talking about is securing your media coverage, then I’m afraid they are known as publicity experts, as this is media relations. I’ve seen many entrepreneurs turned…

Here are some ways to get your reviews up Full disclosure. My non-fiction book Hype Yourself was birthed on January 9th 2020. It’s taken me 3-years to hit over 300 reviews. To put it into perspective, I’ve had over 7,000 sales. That means that less than 5% of my purchasers…

How do I make mine more prominent than a list in a notebook? — When it comes to PR and hyping ourselves, some of the biggest challenges are knowing what to say, having the confidence to put ourselves out there and a big one that usually crops up is lack of time. One of the ways I like to address this is to give…

Practical tips for redirecting your energy — One of my most popular Instagram posts of all time was (sadly) about copying. Sometimes there can be a lot of paranoia around copycat behaviour. …

I set up my UK Ltd, The Wern, in 2014. Since then, I’ve had two children, and I’m now pregnant with my third. I’m not particularly eager to give advice when it comes to parenting or parenting and running a business. …

I used to think branding was just a logo and a website. This is a list of ways I use it today. — Setting PR targets I used to focus on securing PR opportunities based on the reader/listenership of the target media I was approaching. When distracted, your ego can leave you to select outlets to try and pitch based on kudos. Whilst it can be a great way to demonstrate credibility, it doesn’t always translate…

Why you need to have a brand strategy in place to brief your book designers I’ve only written non-fiction business books that directly relate to my business. To caveat, these tips will focus on a non-fiction book that relates to your work. I saw my book as an extension of…

Why you don’t need to be a media relations expert to promote yourself — People think PR is only about getting yourself into a newspaper. However, there are so many more ways you can grow your audience, drive sales, build your brand and promote your business. Here are some of my favourites. 1. Podcasts Business. Personal. Hobbies. Passions. Parenthood. Creativity. You name it. There is a…

Here is how it's going 42 days in. — Maintaining motivation Well. I’ve dipped a bit. It’s been 42 days, and I’ve written 33 articles. Here are a few excuses I’ve permitted myself to have: I was happy to give myself my birthday off. I was unwell for a few days, so that was ok too. No more than x3 days…