Published in The Writing Cooperative·PinnedI Tried and Spectacularly Failed to Become a Sunday Times Business Bestseller.Here are some of the lessons that I learned from that journey. — Firstly, before you judge me as some egomaniac (and don’t get me wrong, of course there is an element of ego here), becoming a Sunday Times Bestselling author has other benefits than stroking your ego. It opens the door to more press opportunities, and you can put the banner on…Bestsellers6 min read
Published in Better Marketing·PinnedHow to feel confident on cameraLet me just start by saying I am not the most confident person. However, I have realised that spending vast amounts of my spare time as a mini person in tap dancing classes and amateur dramatics at the local youth drama group has had a positive knock-on effect on promoting…Marketing4 min read
PinnedWhy I created a product to launch my new service-based businessLessons from a publicist who didn’t use a press release to announce her business news. Let’s start with what led to this situation in the first place. I had a clear roadmap for my work/life balance. In January 2019, I won my book deal as part of Alison Jones 10-day…Marketing5 min read
Published in Migrated·1 day agoWhat I’ve learnt in the four weeks since I’ve moved my family from London to Provence.Last month, my husband and two children armed with French passports and a spousal visa for me (thanks, Brexit) and an animal health certificate for the dog (thanks again, Brexit) packed our belongings into the back of our 4x4. and drove across France to our first rental property. — Here is how we are getting along… How is it living in the South of France? is the most popular question I get asked.Migration3 min read
1 day agoTop 5 tips for branding your businessHow to use Adobe Express to jumpstart your business brand — I’m married to a designer, and for a long time, whether creating a graphic Instagram post, brochure, or presentation — you name it — I was asking him to help me do it. It has created bottlenecks in my work and wasn’t great for our relationship. Full disclosure: I am…Adobe Express5 min read
Jun 16Four journals to help your creativity and innovationI moved to rural France from London 7-weeks ago, and it’s like being transported into the Calm app screen saver. Part of my birthing pains in this experience is shaking off my old fast London habits like digital doom scrolls. I’ve enjoyed returning to my childhood hobbies — writing being…Journal4 min read
Jun 7What is PR?I’ve worked in public relations for the best part of two decades, and you’d be shocked at how many people go to a PR agency without fully understanding what PR is. PR is more than just telling your story to journalists. Anything you do is in the public eye and…3 min read
Published in The Shortform·Jun 4Quick & Free Product Placement Hack For Your BookProduct placement is typically something we associate with TV & movies.Entrepreneurship1 min readPhoto of Hype Yourself in The Hoxton.Quick & Free Product Placement Hack For Your Book----2
May 17How to Find What to Write Your Business Book About?Tips and takeaways from my own book-writing journey to help you with yours. When I started out my own agency in 2014, it had been a long time since I’d worked on the shop floor. I wanted to brush up on my skills of how to do great PR &…Business Book Writing4 min read
May 17How to Write Your Blog Posts QuickerHacks I use to accelerate my writing time. The image above is my Dad Fred, he used to be a builder before he retired. He always told me that the best way to have a great finish was in the prep. Take painting a room — anyone can slap on…Productivity4 min read
