Being paid in exposure. Let’s discuss. I’ve done it. Now I have some guard rails against it. Today, I want to discuss when it is okay to do something for free and when it doesn’t work for me. Is it ever OK? Here are a few reasons why I would…

I’m no longer waking up with the panic — I have attempted (and failed) many times to condense what it is like having lived in France for a year, or why I made that move in the first place. In part, it is difficult to summarise because it has been a real journey. Not just physically. …

It’s not just children who should get a Back To School zhoosh for September. If you have children, typically, this is the time of year that you get their new school uniform sorted, a new pair of shoes, an updated school bag, and a new pencil case. …

We always drive past this couple selling boxes of fresh veggies for 10 euros. No social media, no influencers — just them, their produce, and a signboard. In today’s digital world, it’s easy to get lost in the noise. …

I went from being a full-time employee to a full-time self-employed and it took me a bit of time to realise that I didn’t have to emulate my former way of working. When you are a consultant or a micro-agency, you are selling time for money. Here is how I…

I did not immediately jump from being an employee to working for myself in a remote and flexible way (fleximote). …

The red flags you should look out for with PR. There are a lot of ‘PR’ experts out there. But if all they are talking about is securing your media coverage, then I’m afraid they are known as publicity experts, as this is media relations. I’ve seen many entrepreneurs turned…

Here are some ways to get your reviews up Full disclosure. My non-fiction book Hype Yourself was birthed on January 9th 2020. It’s taken me 3-years to hit over 300 reviews. To put it into perspective, I’ve had over 7,000 sales. That means that less than 5% of my purchasers…

How do I make mine more prominent than a list in a notebook? — When it comes to PR and hyping ourselves, some of the biggest challenges are knowing what to say, having the confidence to put ourselves out there and a big one that usually crops up is lack of time. One of the ways I like to address this is to give…