5 tips for reframing how you think about calendar dates. — Having a list of key calendar dates can be used for fun and inspiration. It’s not always about pushing sales or trying to hijack a movement. It is a great way to build some irreverent connections with our audience. Here is how I am using National Dinosaur Day to create…

Takeaway tips from my Enterprise Nation talk — Hiya! If you are new here, why is Lucy talking to me about branding when her husband is a branding expert? Short version: great design should be accessible to everyone, and as a non-designer, there are some tips and tricks I’ve picked up on the way, from co-writing a book…

My favourite products that I use on the daily* — *This post contains affiliate links. I may earn a commission if you use these links to buy something. Copy.Ai Whilst AI writing tools can’t (for now) mimic your tone of voice or the thoughts, ideas and context in your head. I find this helpful tool for helping to come up with…

How to have the most productive experience — This weekend, I’m going to be opening the Adobe Express stage at the Enterprise Nation Start-Up Show, talking about ‘How to build a brand’ with zero budget. …

In 2022, I was lucky to keep my business going. I moved to France. I didn’t have any routine or structure, and somewhat irregular wifi. I had decided to pivot away from managing clients and moving into teaching, workshops, and content creation, but I didn’t have a strategy. …

If I can share mine, will you share yours? — One of my favourite things to do on my Instagram feed is to provide smaller prompts to help you Hype Yourself. I’ve tried several formats, from a monthly ‘Email Challenge’ accountability prompt post. A ‘Give and Let Give’ prompt where we share if we are looking for guests or want…

These are the things I wish I had known before I started. — Be careful whose counsel you keep When seeking advice or mentorship, look first at the life they lead. If it’s not the life you would like, it is unlikely that the advice they give you will be productive. …

Insider tips from twenty years of pitching articles. — 1. Are you going too far and wide? If you focus on getting into too many places, you will get overwhelmed and miss a trick. Start with learning one place well enough. 2. Have you researched the publication / or journalist you are pitching to? When pitching, Google is your best friend; most publications and journalists have put in the public domain exactly how they want to be pitched.

Here is how it’s going 21 posts in. — Maintaining motivation I’m beginning to set up my rhythm. I’m currently reading “Written” by Bec Evans, and I realised my biggest failure at writing in 2022 is I didn’t have any routine, consistency or community. I’ve publicly declared on social channels that I’m attempting a 100-day challenge to keep myself accountable. I’ve…