Published in The Startup·PinnedA Beginners Guide to Using Email to Build Your BusinessWhy you should be focusing on audience data you own rather than making random decisions for your business. — In my Instagram echo chamber people are talking about views, reach, engagement (basically everything) tanking. Rather than creating more content or sharing clickbait posts designed solely to get more interest or followers, I’m taking this as a handy reminder from the universe that it’s better to focus on audience data…Email Marketing Tips4 min read
Published in The Startup·PinnedHow to Write a Business Book around Running Your BusinessThe tips and tricks you need to break down the writing process and get the words down. — I would trot off like Bill Gates on his reading week and lock myself in a cabin to knock out my books in an ideal world. But we don’t live in an ideal world, and I’ve got bills to pay. …Book Writing5 min read
Published in The Book Cafe·PinnedHow I sold the first 1,000 copies of my business bookWhy you need to work on launching your business book before it is published. My first book, Hype Yourself: a no-nonsense DIY toolkit for small businesses, has nearly sold 5,000 print copies in the two years since its launch. But the work started WAY before I even launched. Here are…Books And Authors4 min read
Published in Better Marketing·PinnedHow to feel confident on cameraLet me just start by saying I am not the most confident person. However, I have realised that spending vast amounts of my spare time as a mini person in tap dancing classes and amateur dramatics at the local youth drama group has had a positive knock-on effect on promoting…Marketing4 min read
PinnedWhy I created a product to launch my new service-based businessLessons from a publicist who didn’t use a press release to announce her business news. Let’s start with what led to this situation in the first place. I had a clear roadmap for my work/life balance. In January 2019, I won my book deal as part of Alison Jones 10-day…Marketing5 min read
17 hours agoHow to Find What to Write Your Business Book About?Tips and takeaways from my own book-writing journey to help you with yours. When I started out my own agency in 2014, it had been a long time since I’d worked on the shop floor. I wanted to brush up on my skills of how to do great PR &…Business Book Writing4 min read
21 hours agoHow to Write Your Blog Posts QuickerHacks I use to accelerate my writing time. The image above is my Dad Fred, he used to be a builder before he retired. He always told me that the best way to have a great finish was in the prep. Take painting a room — anyone can slap on…Productivity4 min read
Published in Better Marketing·6 days agoShould I niche down?I’ve worked in PR & marketing for 20 years, and I’m only just considering a niche. Every time I listen to marketing or business advice, whether that is free or paid, they always say one thing. Niche. And I get it. I really do. Here are my thoughts out loud…Business Strategy4 min read
Published in The Book Cafe·May 8How to successfully promote your bookMaintaining launch week energy can be super tricky. Here are some ways to ignite a promotional fire for your book. 1. Nurture your readers We have all bought a book from a recommendation. Your best asset already exists — readers. Readers can become superfans who do a lot of the hard graft for you…Book Marketing3 min read
Published in The Startup·May 8The five best reasons to write a business bookIf you tell me you want to write a business book (or maybe you are already writing one), I’m always intrigued by your reasoning for wanting to put this out in the world. If it’s just so that you can say “I’ve written a business book”, or the drive is…Business Book Writing4 min read
