10 ways I predict AI is going to change PR for freelancers and small business

A few predictions of how DIY PR for entrepreneurs and PR freelancers could change

Artificial intelligence (AI) has had some wild PR of its own in the last fortnight after a human-like AI chatbot called ChatGPT got many entrepreneurs talking.

The reason everyone has been getting excited by ChatGPT has been due to the following:

1. You can ask it questions and receive a human-like response in multiple languages (previously, it sounded more robotic)
2. Reports like the link below to EuroNews show it has accumulated over a million users in five days; by comparison, it took Facebook 10 months to do the same.

ChatGPT: Why is everyone talking about the most advanced AI chatbot

3. Thousands of user test case studies have shown how it does its job for them!

I've had a little play around. From a PR perspective, here is how I think it is going to change how we hype ourselves

1. Media monitoring